Reflective holographic surface finish to help catch the light and attract fish.
Hard to resist life-like eyes built into the jig
Mimics live bait by swimming horizontally in currents
The slender shape allows the jig to fall to "the ZONE" quickly. When the jig hits a current, the jig swims horizontally, which looks like live bait fleeing. The jig gets a bit on the fall and is retrieved using a pump and wind method
